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Second Page Keyword Targeting

by james on April 18, 2009

Which keywords should you target for a link building campaign?
How do you make sure that the work you’re doing is having an impact?
These are two fundamental questions to ask yourself in any link building campaign. It’s all very well blindly targeting keywords that your client wants to rank for, but far more sensible to spend a little time looking at what they’re ranking for already and seeing if you can give their rankings a little nudge in the right direction.

This is variously called “advanced white hat SEO”, “second page keyword targeting” or just “a damn good way of getting results.” You’ll need a few tools to get this set up and running correctly and a little patience to ensure that you’ve got enough data.
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Using blog content theft to your advantage

by james on February 23, 2009

At some point or another as a blogger you will almost certainly have to deal with scraper sites. For those that don’t know, these are sites that take your content and republish it as their own, often (in fact mostly) without properly attributing the source.

As a scraper, the easiest way of getting content is from an RSS feed, and there are plenty of plugins for popular content management systems that allow you to pick up an RSS feed and convert it into a post which you then pass off as your own. The plan then is to rank higher for key search terms than those sites you are taking the content from. This type of content theft is copyright infringement, and in an ideal world where everyone plays fair it shouldn’t be happening, but it does, so use it to your advantage and you can even make money from it.

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