by James on June 29, 2009
The vast majority of people who work in search and digital marketing are unfortunately woefully unaware of the challenges that face large publishing companies. Those that do like Brent D Payne are few and far between, but provide a very different viewpoint on how search works and benefits companies.
There are a number of issues that are specific to large publishing companies. Some of them need to change, and some of them bloggers can really learn from. I’m going to highlight some of these problems and look at what others can take away from big publishers.
Continue reading SEOs don't 'get' publishing
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by james on April 18, 2009
Which keywords should you target for a link building campaign?
How do you make sure that the work you’re doing is having an impact?
These are two fundamental questions to ask yourself in any link building campaign. It’s all very well blindly targeting keywords that your client wants to rank for, but far more sensible to spend a little time looking at what they’re ranking for already and seeing if you can give their rankings a little nudge in the right direction.
This is variously called “advanced white hat SEO”, “second page keyword targeting” or just “a damn good way of getting results.” You’ll need a few tools to get this set up and running correctly and a little patience to ensure that you’ve got enough data.
Continue reading Second Page Keyword Targeting
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