The vast majority of people who work in search and digital marketing are unfortunately woefully unaware of the challenges that face large publishing companies. Those that do like Brent D Payne are few and far between, but provide a very different viewpoint on how search works and benefits companies.
There are a number of issues that are specific to large publishing companies. Some of them need to change, and some of them bloggers can really learn from. I’m going to highlight some of these problems and look at what others can take away from big publishers.
Continue reading SEOs don't 'get' publishing
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