by James on June 29, 2009
The vast majority of people who work in search and digital marketing are unfortunately woefully unaware of the challenges that face large publishing companies. Those that do like Brent D Payne are few and far between, but provide a very different viewpoint on how search works and benefits companies.
There are a number of issues that are specific to large publishing companies. Some of them need to change, and some of them bloggers can really learn from. I’m going to highlight some of these problems and look at what others can take away from big publishers.
Continue reading SEOs don't 'get' publishing
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Google recently changed the referring strings that they are using to send traffic through to sites once you click on a search result. One of the major benefits of this to analytics geeks and SEOs is that you can now see where you rank for a given keyword, and what page people go to when clicking on the search result.
A post on the Google Anayltics blog mentioned the gradual roll out of these new referring URLs for some search queries. It was pretty much immediately noticed by people like Patrick at Blogstorm that there is a number contained within the string, the example which was given being:
http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw
You can see cd=7 within the string, and Patrick wondered if this could be the rank that a result appears it. In the comments on the post, Matt Cutts suggested very strongly that this was the case. For the search geeks amongst us, this was fantastic news, as it means that we can now track rank against keywords and the landing page people go to.
Continue reading track keyword, rank and landing page with Google Analytics
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